Quoting people in blogs, thought-leadership pieces, newsletters and press releases plays an important role in publicity copywriting.
Read More Freelance copywriting and quoting people in publicityAuthor: Jess
Why bad writing can harm a business brand
Almost everyone writes emails for work these days and many companies encourage employees to use social media as part of brand awareness.
Read More Why bad writing can harm a business brandWhat does a freelance copywriter do?
The fact this question is so often asked is bizarre given freelance copywriters are supposed to be in the business of making things clear.
The freelance copywriter and the complicated report
Freelance copywriters are often asked to write the publicity for hefty corporate reports sometimes spanning nearly 100 pages.
Read More The freelance copywriter and the complicated reportKeeping it simple: top tips on how to write like a journalist
Do you want to work in marketing, communications, public relations or as a freelance copywriter?
Read More Keeping it simple: top tips on how to write like a journalistGetting ahead in 21st century news
To impress today’s TV news boss, there are a few things to remember.
Read More Getting ahead in 21st century newsWhy good workplace writing helps motivate staff
Good, clear writing is a game changer when it comes to staff motivation and yet so many employees are bombarded with emails and other missives that cause unnecessary confusion.
Read More Why good workplace writing helps motivate staffHow to get free publicity on the news
Do you run a small business and think the world should know about it? Your staff are always praising your product. It’s time word was spread.
Read More How to get free publicity on the newsWhat is news planning?
I’ve never met a news planner who enjoys what they do and yet it’s one of the most important jobs in a newsroom.
Read More What is news planning?