Hearing the opinions of a person in their words through a quotation in a press release, article or newsletter helps add a human dimension to a story.Read More Quoting people in press releases
Almost everyone writes emails for work and many companies encourage employees to use social media as part of their efforts at brand awareness.Read More Why bad writing can harm a business brand
The fact this question is so often asked is bizarre given professional copywriters are in the business of making things clear.
You’ve been asked to write the publicity for a new report. You read through the executive summary which, as the title suggests, is a summary of the whole thing. You’re confused and read it again.Read More Why complicate things?
Do you want to work in journalism, press, marketing or public relations?Read More How to write like a journalist and structure press releases
To impress today’s TV news boss, there are a few things to remember.Read More Getting ahead in 21st century news
There’s nothing quite like bad writing to demotivate a workforce.Read More Why bad workplace writing demotivates staff
Do you run a small business and think the world should know about it? Your staff are always praising your product. It’s time word was spread.Read More How to get free publicity on the news
I’ve never met a news planner who enjoys what they do and yet it’s one of the most important jobs in a newsroom.Read More What is news planning?