Let's Be Clear
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  • Author: Jess

Author: Jess

I'm a freelance London copywriter waging a war on waffle. I've told stories on multiple media platforms first as a journalist, then in communications and marketing and now as a digital and print copywriter. My message is simple: let’s be clear by being wise with words.

Freelance copywriting and quoting people in publicity

Posted by: Jess Posted on: August 18, 2020

Quoting people in blogs, thought-leadership pieces, newsletters and press releases plays an important role in publicity copywriting.

Read More Freelance copywriting and quoting people in publicity

Why bad writing can harm a business brand

Posted by: Jess Posted on: May 11, 2020

Almost everyone writes emails for work these days and many companies encourage employees to use social media as part of brand awareness.

Read More Why bad writing can harm a business brand

What does a freelance copywriter do?

Posted by: Jess Posted on: March 5, 2020

The fact this question is so often asked is bizarre given freelance copywriters are supposed to be in the business of making things clear.

Read More What does a freelance copywriter do?

The freelance copywriter and the complicated report

Posted by: Jess Posted on: January 20, 2020

Freelance copywriters are often asked to write the publicity for hefty corporate reports sometimes spanning nearly 100 pages.

Read More The freelance copywriter and the complicated report

Keeping it simple: top tips on how to write like a journalist

Posted by: Jess Posted on: August 20, 2019

Do you want to work in marketing, communications, public relations or as a freelance copywriter?

Read More Keeping it simple: top tips on how to write like a journalist

Getting ahead in 21st century news

Posted by: Jess Posted on: July 16, 2019

To impress today’s TV news boss, there are a few things to remember. 

Read More Getting ahead in 21st century news

Why good workplace writing helps motivate staff

Posted by: Jess Posted on: January 16, 2019

Good, clear writing is a game changer when it comes to staff motivation and yet so many employees are bombarded with emails and other missives that cause unnecessary confusion.

Read More Why good workplace writing helps motivate staff

How to get free publicity on the news

Posted by: Jess Posted on: November 9, 2018

Do you run a small business and think the world should know about it? Your staff are always praising your product. It’s time word was spread.

Read More How to get free publicity on the news

What is news planning?

Posted by: Jess Posted on: June 11, 2018

I’ve never met a news planner who enjoys what they do and yet it’s one of the most important jobs in a newsroom.

Read More What is news planning?
 

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