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Hearing the opinions of a person in their words through a quotation in a press release, article or newsletter helps add a human dimension to a story.

Almost everyone writes emails for work and many companies encourage employees to use social media as part of their efforts at brand awareness.

The fact this question is so often asked is bizarre given professional copywriters are in the business of making things clear.

Read More What does a professional copywriter do?

You’ve been asked to write the publicity for a new report. You read through the executive summary which, as the title suggests, is a summary of the whole thing. You’re confused and read it again.

Do you want to work in journalism, press, marketing or public relations?

To impress today’s TV news boss, there are a few things to remember. 

There’s nothing quite like bad writing to demotivate a workforce.

Do you run a small business and think the world should know about it? Your staff are always praising your product. It’s time word was spread.

I’ve never met a news planner who enjoys what they do and yet it’s one of the most important jobs in a newsroom.