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Quoting people in blogs, thought-leadership pieces, newsletters and press releases plays an important role in publicity copywriting.

Almost everyone writes emails for work these days and many companies encourage employees to use social media as part of brand awareness.

The fact this question is so often asked is bizarre given freelance copywriters are supposed to be in the business of making things clear.

Read More What does a freelance copywriter do?

Freelance copywriters are often asked to write the publicity for hefty corporate reports sometimes spanning nearly 100 pages.

Do you want to work in marketing, communications, public relations or as a freelance copywriter?

To impress today’s TV news boss, there are a few things to remember. 

Good, clear writing is a game changer when it comes to staff motivation and yet so many employees are bombarded with emails and other missives that cause unnecessary confusion and befuddlement.

Do you run a small business and think the world should know about it? Your staff are always praising your product. It’s time word was spread.

I’ve never met a news planner who enjoys what they do and yet it’s one of the most important jobs in a newsroom.