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Feature writing

Project: Newspaper feature

Client: The Guardian

Brief: To write a feature for the Guardian on the rise of female funeral directors. I researched the piece after hearing about a funeral service conducted by a woman. I discovered a trend and was commissioned to write the feature. It was published online and in the paper’s weekend section.

Blog writing

Project: Blog journal

Client: Blaiz, a fashion retailer

Brief: To write online content for a new London concept store selling luxury fashion goods from Latin America. The first in the series was this fashion ‘journal’ introducing the founder and the idea behind the business. The content was part of plans to increase sales through digital marketing and social media ad campaigns.

Brochure writing

Project: A&E doctor ‘toolkit’

Client: Health Education England (HEE)

Brief: To write a ‘toolkit’ that would help UK hospital emergency departments train more accident and emergency doctors into consultant roles. The client HEE has responsibility for recruiting and training staff in the British health service. The toolkit was part of an NHS roll-out of a successful programme underway at a hospital in Derbyshire.

Client feedback:
Jess’s ability to take information from clinicians and combine it with policy and data to produce engaging, concise copy is evident in the success of the work she has produced for us. She is a very talented writer.

Daryl Barrett, Health Education England

Report writing

Project: General Practice Nursing Workforce Development Plan

Client: Health Education England

Brief: To write a report for the government, health and education sectors on the falling number of GP nurses and what can be done to reverse the decline. The project involved 25 people from six NHS bodies and made a series of recommendations to government.

Client feedback: Jess managed to bring order out of chaos to deliver the essential narrative, focus and style we needed for our report. We were impressed with her skills and professionalism, how quickly she grasped the issues and her ability to turn the work around so fast to fit our timelines.

Dr Pete Lane, Chair GP Nurse Strategy Group, Health Education England

Ghostwriting press feature

Project: Ghostwriting feature for the Law Journal

Client: Independent Occupational Therapy Services Ltd

Brief: I was approached by an occupational therapy (OT) company who’d been asked to submit an article to the Law Journal about the role of OT in brain injury litigation. I interviewed the company’s founder and wrote a seven-page press feature.

Client feedback:
Jess was very professional and kept to the brief and the timescale. She was able to translate our medical jargon to put together an easily understood and interesting read for those in the legal profession.

Laura Slader, Founder, Independent Occupational Therapy Services Ltd

Academic regulations writing

Project: University regulations

Client: London South Bank University (LSBU)

Brief: To rewrite policies and regulations for one of London’s most diverse universities. I worked with the academic director to edit and simplify an extensive list into a concise, ten-page summary of the core rules that all students needed to know. The outcome was a Crystal Mark Seal of Excellence from the Plain English Campaign being awarded to the LSBU.

Client feedback: Jess worked with us as copy editor, rewriting and advising on how best to present governance information to students. Our procedures are now much easier to understand.

Janet Bohrer, Academic Director, London South Bank University 

Brochure writing

Project: Brochure

Client: Asset Skills Training

Brief: To write and produce a brochure promoting a talent management programme that aimed to improve staff retention in social housing. The project was called Rise & Shine and was a government-funded HR initiative being rolled out nationally to housing associations and local authority housing departments.

Annual report copywriting

Project: Annual report

Client: Asset Skills

Brief: To write the annual report of Asset Skills, a Department for Business-funded, employer-led body that developed apprenticeships and training for the workforce. The report had to feature strong case studies showing wise spending of public money, as well as summarising activity across the four home countries.

 

Website copywriting

Project: Website rewrite following rebrand

Client: Grayling

Brief: To rewrite all pages of an insurance company’s website following a rebrand and company name change. This included all web copy, case studies, bios and microcopy.

Client feedback:
Jess has a knack of getting behind technical language and rooting out the key messages. Her journalistic background means she writes clearly and concisely.

Kathryn Ager, Director and Head of Health, Grayling