Report copywriting

Report copywriting

Project brief: To oversee, produce, write and edit a report to increase recruitment of GP nurses in primary care. The publication was launched at the Royal College of GPs’ annual conference.

Project brief: To oversee, produce, write and edit a report to increase recruitment of GP nurses in primary care. The publication was launched at the Royal College of GPs’ annual conference.

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Reaching a diverse audience: I worked closely with the NHS GP Nurse Workforce Strategy Group to establish the overarching goal, which was to raise awareness of GP nursing as a viable and rewarding career to help plug recruitment shortages. We identified a diverse audience from school leavers and entry level staff, to NHS leaders and policymakers.
Overseeing 25 contributors: The project involved 25 authors from six different health bodies. I produced a template for each contributor and sent guidance on word count and timelines.
Writing for consistency: I wrote the foreword and introduction, and liaised with each author to ensure they stayed on-message and met deadlines. I eventually pulled all the strands together into one cohesive message.