Copywriting work

Copywriting work

The main type of writing I do is thought-leadership — interviewing business leaders and writing long-form or short-form articles in their names. I also write eBooks, reports, guides, brochures, leaflets, web copy, film scripts, bios and blogs.

Below is a selection of the different work I do. For more details, please click on the links.

TPW copywriting

I write eBooks, email campaigns, articles and landing pages for high-profile clients at The Power of Words (TPW) consultancy.

Internal comms

I write about all aspects of internal comms, communicating topics like HR values, employee share plans, financial rewards and benefits.

Thought-leadership

I write articles that position companies as leaders in their field like this piece which was part of a series for a tech company.

Basic skills leaflets

I write marketing assets like this skills leaflet for an event with Sir Jackie Stewart, a well-known advocate for dyslexia awareness.

Interviews & articles

I interview business leaders and write features in their names. This article was promoted widely as part of Women in Tech Week 2025.

Marketing strategy

I create content and marketing strategies for industry training bodies with clear messaging outputs.

Cover of report about GP nurse recruitment

Report copywriting

I write reports for the health sector like the one above which aims to increase recruitment of GP nurses.  

Writing A&E ‘toolkit’

I interview clinicians and write brochures and guides like this toolkit for training A&E doctors.

Health PR & SEO

I write press features for awareness campaigns like this article about brain injury rehabilitation.

Multi-channel marketing

I write and produce multi-media marketing assets for training, apprenticeship and skills bodies.

Streamlining procedures

I oversee accessibility projects, editing and rewriting complex governance regulations.

Shows page from legal journal about litigation and the brain injury rehabilitation process

Long-form writing

I write long-form and short-form features for specialist journals and publications.

Apprentice PR campaign

I interview people for press releases and secure publicity in the national press.

Fashion blog writing

I write digital blogs like this that helped launch a boutique fashion store in London.

“There are copywriters and then there are first-class copywriters. Jess is the latter. We’ve hired her several times for our e-commerce clients and she has delivered the highest level of work every time. She has a real passion for the research side of things which enables her to gain a detailed understanding of a subject and produce exactly what we need. She just gets it. I can’t recommend Jess highly enough. A+++.”

Matt Thorpe, Founder, Grasshopper Digital