B2B copywriter on a mission to make things clear
In an era of digital frenzy, websites need words that are easy to understand.
So how do you choose who to write those words when anyone can call themselves a copywriter, even a robot?
Let’s be clear, when 73% of people skim-read web pages there’s a high chance your content will be as useful as a chocolate teapot unless written by a copywriter who knows the power of stories. Someone like me.
I’m Jess, a skilled and accomplished freelance copywriter based in London.

Why choose me for your copywriting services?
That’s easy. You need words and I’ve got them.
- I’m a former journalist who knows what grabs attention and how to tell a story
- I’m versatile and write for different audiences in different formats, and
- I’m well-trusted and work for big brands.
I know how to turn dull, boring topics into messages that stand out by putting the right words to work in B2B, B2C, media, health, education and SEO.
Check out a selection of my copywriting here.
“Energetic, enthusiastic, tenacious and talented. Hire her in a heartbeat.” Ian Rumsey, ITN
Storyteller background
As a journalist, I worked in television and radio for ITN, ITV News, the BBC, CNN and Bloomberg as well as producing a Review of the Year for ITV.
In communications, I generated publicity on Radio 4’s Today, Channel 4 News, the Guardian, Daily Mirror and Daily Mail.
As a copywriter, I combine my journalistic and communications skills to dig out stories, develop messages and shape tone of voice for writing that gets results.
Whatever your writing needs, I’ll deliver.
The customer is always right – read what mine say about me here.

“Jess’s blogs have been an invaluable addition to our content strategy. Since her first blog, we’ve had over double the number of our usual readers.” Coral Wood, Head of Agency, Powered By Coffee